27th Summer Universiade in Kazan,

July 6-17 2013

Summer Universiade gave a 10.8-billion ruble boost to Kazan's economy

June 6 marked the one-year anniversary since the sports capital of Russia, Kazan, hosted one of the major international sporting events - 27th World University Summer Games. The Universiade was hailed a success and drew global attention to the host city, the republic and the host nation at large. The socioeconomic impact that the Games had on the development of Kazan was the main topic on the agenda of the weekly briefing in the Cabinet of Ministers of the Republic of Tatarstan. It was attended by Minister of Youth Affairs and Sports Rafis Burganov, Director General of the Executive Directorate for Sports Projects Azat Kadyrov and PwC Director Mikhail Nosov.

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Rafis Burganov reminded that 7,980 athletes and 3,798 officials (11,778) from 160 countries took part in last year's Summer Universiade. 351 sets of medals were contested during the Games. 70 countries earned a total of 1,165 medals, 292 of which were won by Russian athletes. 

"Interest in the project grew exponentially since the first day of the Games. Over 150,000 visitors and tourists came to Kazan for the Universiade, up to 800,000 spectators attended the sports events. The Universiade broke records in terms of TV viewership as well - 3 billion people watched it on TV," the Minister said. 

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He stressed that the success of this significant project resulted from the efforts invested by large numbers of people, a serious and professional team. Up to 60,000 (57,500) jobs were created in the build-up to the event. 17 working groups were established across a range of functional areas to promptly resolve various issues arising in the lead-up to the Summer Universiade. 

"All the sports facilities constructed especially for the Games are fully operational - mainly thanks to the fact that they were designed to be located within walking distance to residential areas, schools and universities, thus enabling schoolchildren, students and other residents of the city to engage in sports activities," the Minister said. According to him, the venues offer their facilities for training at affordable prices, which also encouraged people to go in for physical activities and sports. For example, in 2008 the figure was 19.1%, and in early 2014 it reached 33%. 

Due to the fact that the venues are easily accessible by people with disabilities, the percentage of physically challenged people who do sports in the Republic of Tatarstan amounted to 8% in early 2014 compared with 2.8% in 2009. 

Professional children and youth sports schools are located at new venues. As of today, 88,463 children are enrolled in 163 sports schools of the republic. This is 24% of the total number of all schoolchildren in Tatarstan. 

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The Games gave a huge boost to the development of university sports. 18 state-of-the-art sports facilities were transferred to higher education institutions of Kazan. The sports equipment used at the Universiade was handed over to universities and institutes, as well as sports schools and physical education institutions of the republic. The growth of sports' popularity among students can be clearly traced over time. During the period from 2008 to 2013 the number of students who exercise regularly increased from 21.5% to 71.7%. Student leagues in such sports as football, ice hockey, basketball and volleyball are emerging and developing dynamically. Student teams in these sports operate in 27 higher education institutions and 48 secondary specialised education establishments of the republic. In 2011 there appeared student sports clubs in Tatarstan. As of today, there are 14 such clubs in the republic. 

Rafis Burganov emphasised that the Universiade not only transformed the city but also changed the way people think, their attitude to sports and healthy lifestyles. According to opinion surveys carried out together with Kazan Federal University, 88% of respondents expressed confidence that the Universiade urged people to start playing sports. 

Results of the study held by PwC, the Partner and Official Professional Services Supplier for the 2013 Summer Universiade in Kazan, were revealed by Azat Kadyrov. According to him, the hosting of the Games brought 10.8 billion rubles of extra revenue to Kazan's economy and contributed to the city's sustainable development. 

The direct economic impact totalled 6.2 billion rubles. The indirect economic impact reached 4.6 billion rubles. First of all, it's the additional revenue of industries and businesses that are located within the city and rendered services to visitors coming to the Universiade. 

The additional revenue of hotels and restaurants amounted to 2 billion rubles. It is almost 33% of the average profit for the given period. 

Companies involved in providing professional services for the Games (management of events, advertising campaigns, contests, photo and video services, print and design services) earned even more profit than usually - 2.8 billion rubles (46%). 

"The city gained other benefits as well: the transport infrastructure was developed, state-of-the-art venues were constructed, the city and the region became more attractive in terms of tourism and business investments. Kazan is now recognisable in the international arena," said Azat Kadyrov.

Press Department of Executive Directorate for Sports Projects

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Видео. Брифинг в Кабинете Министров Республики Татарстан.