27th Summer Universiade in Kazan,

July 6-17 2013

GTO visual identity design contest launched

The Ministry of Sport of the Russian Federation and Executive Directorate for Sports Projects announced an open call for entries for the best visual identity design contest for the Ready for Labour and Defence health and fitness programme. The contest kicks off on November 20 and will run for a month, until December 20. The deadline for entries is December 8. The goal of the contest is to create a visual look of the GTO complex which reflects cultural values of a healthy lifestyle and benefits of physical activity for Russian people. The visual look must be associated with such notions as 'physical fitness', 'strength', 'healthy lifestyle', 'drive for victory', 'development and progress', 'homeland', and 'success'. The prize fund amounts to 1 million rubles. In case several winners are selected, the prize money will be distributed equally amongst them.

The visual identity design of the complex features a logo, design elements, pictogram for each qualifying standard and GTO slogans. Only concept designs are accepted. Entries should be sent to the Executive Directorate for Sports Projects in a sealed envelope with the following address being typed on it: Main International Centre, Building 35, Universiade Village, Kazan, Russia, 420010. The envelope should also have the following subject line: 'Contest entry. For the panel of judges for the GTO visual identity design contest'. 

As we reported earlier, the All-Russian Physical Culture and Sports Complex, titled 'Ready for Labour and Defence' (GTO), specifies state requirements for Russian people's physical fitness. In accordance with the order issued by Russia's Ministry of Sport, the GTO programme will be experimentally implemented in 12 regions of Russia: Republic of Karelia, Republic of Mari El, Republic of Mordovia, Republic of Tatarstan, Udmurt Republic, Krasnoyarsk Krai, Belgorod Oblast, Vladimir Oblast, Moscow Oblast, Sverdlovsk Oblast, Smolensk Oblast, and Yaroslavl Oblast. 

Press Department of Executive Directorate for Sports Projects